About Nikki
Profile
I got my start in social media in 2014, when I self-recruited myself to become the Social Media Director of my college newspaper. I never really got out of social media, always doing some part-time work or freelance social management while I tried to find the right career path for me. Then, in 2018, I finally realized: I liked social media, and I was kinda good at it. I made the switch to full-time social media management and haven't looked back.
I love the art and science of social media, blending the analytics and strategy of social media with trends and beautiful content. I also have experience with social listening and influencer marketing, driven by a curiosity to know more about all the facets of social media.
Experience
MyMuse, November 2023-Present, Social Media Strategist
The Integer Group, January 2022-July 2023, Social Media Manager
BiggerPockets, September 2019-January 2022, Social Media Manager
Declaration Brewing Co, July 2018-March 2019, Social Media Manager
Freelance Social Media Management, April 2017-Present
Pardee Center for International Futures, May 2015-March 2017, Comms Assistant
The Clarion, September 2014-May 2016, Social Media Director
Skills
I'm a strategist at heart, not content to just replicate trends, but happiest knowing the "why" behind social media success. I thrive when I can learn, experiment, and grow.
I am also a leader and collaborator, driven by an empathy-first communication style.
Tools
I have worked in just about every social media platform, including Facebook, Instagram, Twitter/X, Threads, TikTok, Snapchat, and Pinterest.
I have also used a variety of analytics and management tools, including Netbase, Hootsuite, Khoros, Sprout Social, Meltwater, and platform native analytics tools.
Contact
Email - ntfrick@gmail.com
Tel - 218-256-3692